Baja Aragon 2023: Moraes wins new sponsorship and announces participation in Baja Aragon 

Baja Aragon 2023: Moraes wins new sponsorship and announces participation in Baja Aragon 

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 After becoming an official Toyota driver, Brazil now has Strava in its campaign in the World Cup, alongside navigator Kaíque Bentivoglio

The reflections of the two-championship of the Sertões Rally and the best campaign of a debutant in the legendary Dakar Rally continue for Brazilian Lucas Moraes. On Thursday (13), the driver announced that he will compete in the Baja España Aragón, a test valid for the fourth stage of the Cross-Country World Rally Championship, which will be held between July 21 and 23. On the occasion, he will debut a new supporter: the U.S. Strava, the leading platform for athletes and the world’s largest sports community, with more than 110 million athlets in 195 countries.

"I used Strava’s app to condition myself physically. So, he was already a fan," said Lucas Moraes. "I was very happy when I was invited to be the brand ambassador, which really brings important benefits to those who want to reach a sophisticated level of personal preparation. Both at Dakar and Sertões, physical fitness defines much of your performance as a competitor. And I rely on Strava’s expertise to reach my maximum in terms of physical preparation, which also affects mental condition during the long hours of high speed racing," he added. In addition to Strava, the duo’s campaign will be supported by Red Bull, Toyota Gazoo Racing, SpeedMax and Zapalla.

"It is a pleasure for us to have Lucas as a Strava athlete. We support him at every stage of Dakar, and we are extremely happy to see him win that space at Baja España Aragón. Strava is present in Lucas’ life as a cyclist, and it is with joy that we are now also part of his professional life as supporters. We are very excited to support Lucas in these upcoming challenges," says Rosana Fortes, Strava’s country manager in Brazil.

World Championship – Moraes and Bentivoglio will compete in the Baja España Aragón on board an evolution of the Toyota GR DKR Hilux T1+ of the Belgian team Overdrive, the same car with which Moraes made the best debut of a Brazilian at the Dakar. The model was also used by the duo to win the 2022 edition of the Sertons Rally, when they reached the championship of the main off-road race in the Americas. 

Moraes made his international debut in 2022 playing for Baja Aragón, when he surprised by finishing third, behind only the fifth Dakar champion, Nasser Al Attiyah, and the experienced world champion, Yazeed Al-Rajhi. 

"As an important and traditional stage of the World Championship, Baja Aragón will once again count on many of the key drivers and teams that will compete in the Dakar," Moraes said. "So it’s an ideal test to prepare ourselves and understand what our potential is. Last year, this participation was especially important because it was there that I was monitored by the Overdrive team, who invited me to race Dakar. It was one of the most important moments in my career," said the driver of Red Bull/Toyota Gazoo Racing/SpeedMax/Strava/Zapalla.

The Baja España Aragón will take place 20 days before the 46th edition of the Sertões Rally, in which Moraes and Bentivoglio will again drive the Toyota GR DKR Hilux T1+, this time operated by the team MEM Motorsport, with which they became the current bicampions of the race. "The timing will be perfect, as we will return from Spain already focused on the Sertões," Lucas said. "Both in Spain and in the Sertões, we will have high-level competitors. It will be two difficult tests, but we will do our best in the pursuit of good results," Moraes added.


Automatic translation from the original Portuguese Brazilian version
Source Lucas Moraes / Best PR

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