It's going to be a beach at Sertões 2025! The 33rd edition of the biggest rally in the Americas will have Praia do Francês, in Marechal Deodoro (AL), as its final destination on August 3, after a prologue and eight stages of speed and dust through the heart of Brazil. A postcard of the Alagoas coastline, this stretch of crystal-clear sea surrounded by coconut palms and with ample accommodation and tourism facilities, 30 kilometers from the capital Maceió, has everything it takes to provide yet another unforgettable arrival for drivers, navigators, teams and a caravan estimated at 2,500 people.
The official announcement was made on Thursday (27) at an event in Praia do Francês, attended by the governor of Alagoas, Paulo Dantas, and the mayor of Marechal Deodoro, André Bocão. Alongside the CEO of Sertões, Leonora Guedes, both highlighted the importance of hosting one of the most traditional international off-road events, taking the name and images of the city and state all over the world. Leonora, for her part, pointed out that one of the rally's characteristics is that it has constantly reinvented itself throughout its more than three decades of history, proposing new destinations and highlighting the beauty of Brazilian territory, boosting the local economy and leaving a concrete social legacy.
Alagoas will host the competition for the second time. In 2021, as part of a route concentrated in the Northeast, Delmiro Gouveia and Arapiraca were host cities in the final stretch of the challenge. Now, the state will have the honor of hosting one of the most remarkable moments in a thousand-kilometer race that tests men, women and their machines to the maximum - motorcycles, cars and UTVs. For this year, technical director Edgar Fabre promises an edition in the best tradition of the Sertões: demanding from start to finish
The other end of this adventure, scheduled to begin on July 26, will soon be revealed. The Sertões technical team is working on putting the route together so that, later on, it can be confirmed in detail, with the intermediate host cities, distances and characteristics of the route.
Paulo Dantas, governor of Alagoas
“It's a great honor to take part in this announcement. I'm sure that the Sertões is a great gift for the people of Marechal Deodoro and the people of Alagoas. It's very prestigious for us to join forces to host the biggest rally in the Americas with the honor of welcoming them to this wonderful city. It's about the quality of our people; everyone will be warmly welcomed, embraced. We'll have this wonderful beach, this spectacular nature to welcome the Sertões”.
André Bocão, mayor of Marechal Deodoro
“The Sertões will come to the sea in a city with 433 years of history, culture, natural beauty such as Praia do Francês, which is the most beautiful in the country; the Manguaba Lagoon, mangroves, the largest gastronomic center in the Northeast. It's a beautiful, welcoming city, which will make the Sertões even brighter, bringing not only the sporting aspect, but also the social aspect. The beach is ready to host a world-class sporting event. It will be an occasion that will go down in history, engraved in the memory of every competitor and member of the rally caravan. The Sertão will become the sea in Marechal Deodoro”.
Leonora Guedes, CEO Sertões
“We owed Alagoas a debt since, in 32 editions, the Sertões had never finished in the state. It's a great source of pride to be in front of this wonderful beach, we've been warmly welcomed by the population, I thank Governor Paulo Dantas and Mayor André Bocão; the event wouldn't be possible without the partnership of the municipal and state governments. The competition is the guiding thread for a much larger project, which involves caring for the environment and the populations of the regions it crosses. I invite everyone to be at Praia do Francês on August 3 to follow a moment that is the culmination of the Sertões, in front of this incredible sight”.
Automatic translation of the Portuguese version
Source: Sertões Rally oficial press release
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