The Mint 400 Joins Forces with King of The Hammers

The Mint 400 and King of the Hammers will join forces for SEMA display
The Mint 400 and King of the Hammers to feature eight of  the most badass off-road race vehicles on the planet
Free beer daily at the Desert Bar beginning at 4pm

The two biggest, baddest off-road races in the world have joined forces for a combined display at SEMA outfront of the main hall booth number 62010 on the corner of Paradise Road and East Desert Inn Rd. The 2000+ foot display will feature eight of the most badass off-road race cars that have competed in The Mint 400 and King of the hammers as well as the “Desert Bar” which will feature and off-road happy hour everyday beginning at 4pm with free beer provided by Nitto Tire. Come stop by to check out the vehicles and say hello. Owners of the Mint 400 Matt and Josh Martelli and King of the Hammers Founder and CEO Dave Cole will be on hand to talk about getting your brands involved in off-road racing culture.

“The Mint 400 and King of The Hammers are the two of the biggest off-road events in the world, so it was a no brainer to team up with SEMA for this display. We are here to showcase the most badass motorsport in the world to the SEMA attendees. Dave and I have been friends since he started King of The Hammers and we both see a bright future for off-road racing,” said Mint 400 CEO, Matt Martelli.  “Come by and say hello and let us help you get your brand integrated in a meaningful way into off-road culture!”

“We are going to have a few of the most famous Ultra 4’s on display showcasing the evolution of these incredible vehicles that can go anywhere and do anything!,” stated Dave Cole CEO and Founder of King of The Hammers. We just announced our national race schedule as well as the schedule for King of the Hammers beginning January 31st in Johnson Valley.  Come by and have a beer with us at SEMA!
The Mint 400 King of The Hammers Booth will be located in the south west corner of the front parking lot near the corner of Paradise Road and East Desert Inn Rd. Booth number is 62010.

If you would like to get involved with the Mint 400 contact Mint 400 CEO Matt Martelli at This email address is being protected from spambots. You need JavaScript enabled to view it..

If you would like to get involved with the King of the Hammers contact  King of the Hammers CEO Dave Cole at This email address is being protected from spambots. You need JavaScript enabled to view it..

About The Mint 400
Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world's best off-road race teams do battle at The Mint 400!

Source The Mint 400 official press release